‘Big data’ is one of the newest terms around in tech-land, and while many are starting to appreciate what it means and its importance, there are plenty of individuals and whole businesses who are yet to really grasp the concept. Christian Bailey is just one person who has taken a real interest in ‘big data’, and how it can completely transform the performance of a business.
In simple terms, ‘big data’ is information that is too large for standard computer systems and technologies, meaning that the majority is thrown away as ‘useless’ or ‘meaningless’ information that isn’t relevant to the company. However, the larger technologies are able to take this ‘big data’ and turn it into something useful.
For instance, what may be seen as a list of numbers might not be seen as anything relevant at first glance, but if you have the ability to really study the data using the new technologies, you could potentially turn that into something that could turn your business into an overnight success. (more...)



